House of Holland has designed three t-shirts to go on sale exclusively for London Fashion Weekend.
London Fashion Weekend is the BFC’s bi-annual consumer event, billed as the ultimate fashion experience, which includes curated shopping galleries from over 150 international and British brands, catwalk shows by London Fashion Week designers and talks from the industry’s most revered and respected.
House of Holland will present its AW15 collection on Saturday 26th September as part of the Official London Fashion Weekend designer catwalk schedule. On the same day, designer Henry Holland will be interviewed by Daisy Lowe in the Talks Gallery, where he will share his industry and career experiences.
Delving into the archives of his previous work, the specially designed t-shirts each bear a House of Holland trademark. The first t-shirt in the exclusive collection takes inspiration from House of Holland’s well known cheeky word-play t-shirts in his 2006 collection. Henry has used ‘London Fashion Weekend’ to inspire a new ‘Fashion Werk’ slogan. The seventies psychedelic print showcased in the House of Holland SS15 show has been reworked into the design for his second t-shirt; graduating tiny buds into gorgeous blooms. Completing the trio, the final t-shirt takes inspiration from the bold oversized gingham in his AW15 collection and features clashing colours and pattern to make a bold, fun print.
Henry Holland said “I try to make clothes that make people feel a certain way and bring a smile to their face. My range of t-shirts for London Fashion Weekend is no different. Each has been designed to instil confidence, passion and joy, everything House of Holland stands for.”
Caroline Rush CBE, chief executive of the British Fashion Council said: “We are delighted Henry Holland is the first designer to produce exclusive t-shirts for London Fashion Weekend. The designs encapsulate his brand perfectly and reminds us of his creative genius from across the seasons.”
The t-shirts will be available to buy at the event from ‘The London Fashion Week Pop-Up’ and, for a limited time, will be available to purchase online with tickets prior to the event.
The four-day showcase opens its doors on Thursday 24th September, in its new home, the prestigious Saatchi Gallery, Duke of York Square on the King’s Road. Ticket options include Bronze (£20), Silver (£40), Gold (£60) and Luxe (£145) and are available at: londonfashionweekend.co.uk