HELLAVAGIRL – HELL OF A SHOW. LONDON FASHION WEEK.
I don’t believe in basic fashion. Fashion is not basic. Street brands are. But they are not “fashion brands”. They are copycats who sell everything that a basic customer can’t afford. Did I just call the half of the world basic? In my defense – I shop on ASOS. But the designer I am going to talk about has nothing in common with cheap, poor or basic.
I forgot about London Fashion Week this year. I woke up one day and there it was! Fetysz the Sleeping Beauty. Not really. And when I thought I’ll be sitting in my room with cigarettes and wine, RION sent me the invitation to Hellavagirl fashion show. I was like, “sure, I’d love to, oh, VIP, first row”, yeah why not, as I ain’t a VIP at all. Sat down, got goodie bags, even tho I haven’t been ordering anything from the menu – which was actually delicious and turned my phone on the camera mode.
I admire the new designers for not following the trends. I used to work as a personal assistant of a couture designer and I know how long does it take to create a dream dress. The show opened with one. My hand started shaking, as I hate watching fashion shows via my iPhone. I love that moment of excitement that fulfills your body when the lights go down. Now it’s just you and fashion. The theater of fabrics, inspirations, and visions. Even the whole crowd around you doesn’t mean a thing. It’s just that intimate connection – your senses and the show.
I haven’t stalked the designer online before. I wanted to be surprised. So, I went hungry for emotions. The moment when I saw the first model I knew – it’s love at the first sight. Couture at its best. (Dior, take a note.) Sequins, drapes, capes, gorgeous head pieces… I was blown away. Some outfits were as dark as my soul, some – were so magnificent that every queen from the Baroque age would wear with pride. What I loved the most about the collection is the fact that you can’t put it in a box, describe it with one word (unless, you are thinking about MAGNIFICENT). It wasn’t goth or red carpet look or daily basis fashion. It was spectacular fashion! As my life motto is: “I dress to depress. I want people to look at me and feel bad about themselves”, I went straight to Heaven. Dear Jesus, wrong number, send me back I want to see the whole show. You know that feeling, when you look at something, watch a movie or anything else and your eyes sparkle with an excitement? I had that feeling and it lasted until the end of a show. It was a feast for the eyes, for all the senses that a human body can experience. I felt disconnected from the world. And I became my senses. I was photographing every single detail with my eyes. Hand crafted designs, light and shine coming from the sequins, craft, big shoulders, oversized capes, beauty, humongous flowers, head pieces. I was feeding myself with rich colours, brave lines, models. Speaking about the models. These days, all the models (you know, Instagram/Daddy Bought Me, Daddy Got Me/My Sister Is A Pornstar But Made A Living For All Of Us/Sugar Daddy/Momma/Famous Husband/Wife/I Am Pregnant Wit A Class D Celeb) look the same. And most of them, at least the popular ones, are white. I salute Hellavagirl for hiring the women of colour. As a person strictly connected to fashion industry I stand up for equality. Black? White? Yellow? Red? Orange? Unicorn? Who cares when we are creating a show, a story, a fairytale – that will stay in someone’s mind forever.
As I said before, I came to the show to be fed. Because when I think about fashion, I think, food, feast, foreplay, orgasm, baroque, too much, dress to kill, oversized, overdone, too much Baby, I can’t take it. And… I left full. Satisfied. This collection jerked off my hunger and my senses. I am becoming officially a follower of the brand and I ain’t saying it because I want RION Magazine to post me. I am saying it because that wannabe fashion editor, who is a part of me, was screaming MAMA, when he saw the collection. And yes, I’d wear it all as a man.