The Secret Society 


When Rion Magazine asked me to write a monthly column for their publication I was not really sure if I was the appropiate person to write it. First of all, I am a starting photographer and I am still trying to figure out how the business works. And second of all, I did not know what could I say that could be so interesting for other people to want to read it. But then they gave me the perfect argument: Rion Magazine is a platform to showcase starting creatives’ work and they wanted me to give a voice to the starting photographers in the industry. So I hope that I am able to represent my peers on this part of the creative industry and that you enjoy my articles as much as I enjoy writing each one of them.
Back when I started taking photos professionally I used to look at other photographers’ websites and social media and wonder how were they able to be busy all the time and have so many clients and jobs. I felt like I was working really hard to attract clients and look for jobs no matter their size or budget and I never felt as succesful as I thought they were. I honestly thought like there was this secret society of creatives who knew where the jobs were and who would not share that information with the rest of the creative world. It was the succesful creatives’ best kept secret.
But then I realised that it was all in my mind.Those creatives were working really hard developing their portfolios, going to networking events, knocking on clients doors, contacting agencies, following a marketing strategy, making contacts in social media… you name it! They were doing all the things that I was not doing, so how did I expect to be part of that secret society if I was not doing anything to belong to it in the first place? And was there even a secret society at all? There is not.There are just hard working professionals who are not afraid to knock on a thousand doors before one is ever opened and who would never consider quitting because quitting is just not an option. And then there is the rest, the ones sitting at home complaining that they do not belong to the secret society and that they are not going anywhere with their careers.And I did not want to be like the rest.And the path towards accepting that there is no secret society started the minute I decided that I was going to do this a 100% or I was not going to do it at all.
I might not be one of those succesful photographers of which I talk about… Not yet. But I will be, because I want it, because I am not afraid and because I did not start this career to go half way through; I started it because there is nothing else in this world that I would want to do more than being a photographer. 
JC Candanedo




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